Cam Rogers has grown up with a love a comics and graphic novels. As a kid he especially loved Popeye the Sailor man. He loved how Popeye used his superhuman strength (derived from eating spinach) to defend his sweetheart Olive from the black-bearded bully, Brutus. So inspired was he, that he has become the UX equivalent of Popeye: using his superdesign strength (derived from feeling empathy) to defend his sweetheart users from dark-patterned interaction paradigms everywhere! He has even grown up to look remarkably like Popeye, minus the tats!