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A Funny Thing Happened on the Way to the Stakeholder Meeting ...

A persona walked into a storyboard looking for some interaction. At the end of the scenario he found himself eye-tracking a mental model with a wireframe interface. He sorted his cards and managed to think aloud: “I love your design pattern. Would you like to come back to my iPad for some bodystorming?”. “Sorry,” she replied. “You’re just not my prototype.”

Words by Per Axbom. Adapted by Matthew Magain.

Matthew Magain

Matthew Magain

Matthew Magain runs visual communications agency Sketch Group, where he leads a team of talented copywriters, illustrators, and graphic facilitators with the shared vision of bringing the world’s stories to life through sketching.

Matthew lives in Melbourne, Australia, and is guilty of purchasing large amounts of LEGO and using the excuse of “it’s for my daughters.”

Per Axbom

Per Axbom

Per Axbom is a Swedish freelance UX Designer and co-host of uxpodcast.com. Over the past 15 years, he has consulted for more than 40 organizations, from startups to international corporations, and his Swedish blog is one of the most recognized UX blogs in the country. He is a sketching afficionado, regularly appears as a speaker, and loves to write articles on the latest digital trends.

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